ViralMango | Influencer Analytics

Selena Gomez

@selenagomez

Influencer

405.3M

Followers

0.69%

86.5K

Avg Comments

2.49%

Engagement Rate

median

Engagements rate range	Influencers
< 0.14%	5,619
0.14% - 0.33%	4,495
0.33% - 0.53%	3,746
0.53% - 0.76%	3,210
0.76% - 0.99%	2,809
0.99% - 1.24% Median	2,497
1.24% - 1.52%	2,247
1.52% - 1.83%	2,043
1.83% - 2.19%	1,873
2.19% - 2.58% @selenagomez	1,729
2.58% - 3.01%	1,605
3.01% - 3.54%	1,498
3.54% - 4.17%	1,404
4.17% - 4.89%	1,321
4.89% - 5.75%	1,248
5.75% - 6.99%	1,182
6.99% - 8.65%	1,123
8.65% - 11.26%	1,070
11.26% - 16.60%	1,022
16.60 >%	988

10.1M

Avg Likes

13.31%

32M

Avg Reels Plays

Followers
0.69%
this month

Following
0.40%
this month

Likes

Engagements spread for last posts

Post Date	Likes	Comments	Post
2023-03-21 21:19	14,714,967	90,315	View Post
2023-03-19 14:52	17,653,094	185,202	View Post
2023-03-13 23:31	25,063,064	350,239	View Post
2023-03-08 20:34	17,647,664	126,896	View Post
2023-03-02 16:55	13,642,894	88,029	View Post
2023-02-28 19:13	9,065,628	49,630	View Post
2023-02-27 17:07	8,767,506	102,404	View Post
2023-02-26 18:03	6,705,376	29,855	View Post
2023-02-23 02:32	21,114,685	268,273	View Post
2023-02-22 16:15	6,421,129	15,905	View Post

Popular #

#letswondermind

#perfectstrokes

#rarereminder

#mymindandme

#doodleforgoogle

#usekindwords

#hispanicheritagemonth

#artistspotlightstories

Hashtag	Percentage
#letswondermind	22.22%
#perfectstrokes	16.67%
#rarereminder	11.11%
#mymindandme	5.56%
#doodleforgoogle	5.56%
#usekindwords	5.56%
#hispanicheritagemonth	5.56%
#artistspotlightstories	5.56%
#googlepartner	5.56%
#hoteltransylvania	5.56%
#rareroutine	5.56%
#worldmentalhealthday	5.56%
#foreverplusone	5.56%
#insideoutproject	5.56%
#beautysecrets🌹	5.56%
#mentalhealthmonth	5.56%
#googledoodle	5.56%
#xqyearbook	5.56%

Popular @

@rarebeauty

@sephora

@onlymurdershulu

@hungvanngo

@officialwondermind

@hairbyorlandopita

@appletvplus

@kateyoung

Mention	Percentage
@rarebeauty	33.62%
@sephora	11.21%
@onlymurdershulu	10.34%
@hungvanngo	7.76%
@officialwondermind	6.90%
@hairbyorlandopita	5.17%
@appletvplus	5.17%
@kateyoung	4.31%
@tombachik	4.31%
@hulu	4.31%
@marissa_marino	4.31%
@cynth_pop	3.45%
@makeupbymelissam	3.45%
@hbomax	3.45%
@elleusa	2.59%
@inezandvinoodh	2.59%
@spacenk	2.59%
@connarfranklin	2.59%
@raquellestevens	2.59%
@alexwhiteedits	2.59%
@coldplay	2.59%

Influencer Brand Affinity

Grammy Award

MTV

Puma

Sephora

Univision

Brand	Interest
Grammy Award
MTV	Television & Film, Music
Puma	Activewear
Sephora	Beauty & Cosmetics
Univision	Television & Film
Versace	Clothes, Shoes, Handbags & Accessories
HBO Max	Television & Film

Influencer Interests

Television & Film

Activewear

Music

Clothes, Shoes, Handbags & Accessories

Beauty & Cosmetics

Interest
Television & Film
Activewear
Music
Clothes, Shoes, Handbags & Accessories
Beauty & Cosmetics

Contacts

@ selenagomez

@ Selena

@ selenagomez

@ https://www.tiktok.com/@97614653324771328 Verified

Audience data

Credibility

74.30%

Audience Reachability

87.86% of audience has less than 1,500 followings.

Audience Authenticity

67.83% of audience looks authentic.

Gender Split

Age and Gender Split

Age	Followers
13-17	30,800,651 / 7.6%
18-24	170,740,978 / 42.13%
25-34	159,960,750 / 39.47%
35-44	34,731,787 / 8.57%
45-64	9,037,559 / 2.23%
>65	0 / 0%

Age	Followers
13-17	6,565,402 / 1.62%
18-24	57,751,221 / 14.25%
25-34	69,179,884 / 17.07%
35-44	20,385,168 / 5.03%
45-64	6,038,549 / 1.49%
>65	0 / 0.00%

Age	Followers
13-17	24,235,249 / 5.98%
18-24	112,989,757 / 27.88%
25-34	90,780,867 / 22.40%
35-44	14,346,619 / 3.54%
45-64	2,999,011 / 0.74%
>65	0 / 0.00%

Location by Country

United States

17.50%

Brazil

7.84%

Indonesia

6.78%

Country	Followers
United States	70,926,605 / 17.50%
Brazil	31,789,109 / 7.84%
Indonesia	27,476,207 / 6.78%
India	24,440,722 / 6.03%
Mexico	15,016,128 / 3.71%
Italy	14,057,660 / 3.47%
Russia	12,140,725 / 3.00%
Philippines	11,182,257 / 2.76%
United Kingdom	10,543,144 / 2.60%
France	9,105,240 / 2.25%
Colombia	8,146,772 / 2.01%
Spain	6,868,950 / 1.69%
Argentina	6,549,596 / 1.62%
Canada	6,229,837 / 1.54%
Germany	5,750,806 / 1.42%
Chile	5,750,806 / 1.42%
Poland	5,591,129 / 1.38%
Turkey	5,431,452 / 1.34%
Malaysia	5,271,369 / 1.30%
Australia	5,271,369 / 1.30%
Peru	4,952,015 / 1.22%
Nigeria	4,472,984 / 1.10%
China	4,153,225 / 1.02%

State	Followers
California	10,383,467 / 2.56%
Florida	6,549,596 / 1.62%
Texas	6,229,837 / 1.54%
New York	5,750,806 / 1.42%
North Carolina	2,875,403 / 0.71%
Washington	2,236,289 / 0.55%
Georgia	1,916,935 / 0.47%

State	Followers
São Paulo	6,229,837 / 1.54%
New York City	3,833,871 / 0.95%
Jakarta	3,514,516 / 0.87%
London	2,875,403 / 0.71%
Los Angeles	2,875,403 / 0.71%
Rio de Janeiro	2,715,726 / 0.67%
Santiago	2,556,049 / 0.63%
Moscow	2,395,966 / 0.59%
Mumbai	2,236,289 / 0.55%
Paris	2,236,289 / 0.55%
Mexico City	2,076,612 / 0.51%
Istanbul	2,076,612 / 0.51%

Ethnicity

White / Caucasian

53.98%

Hispanic

17.82%

Asian

17.51%

Ethnicity	Followers
White / Caucasian	218,760,004 / 53.98%
Hispanic	72,204,427 / 17.82%
Asian	70,949,300 / 17.51%
African American	43,357,996 / 10.70%

Languages of Audience

English

45.71%

Spanish

15.80%

Portuguese

8.69%

Language	Followers
English	185,259,027 / 45.71%
Spanish	64,039,012 / 15.80%
Portuguese	35,216,897 / 8.69%
Russian	18,813,119 / 4.64%
Arabic	14,550,066 / 3.59%
Indonesian	13,067,176 / 3.22%
French	11,862,709 / 2.93%
Italian	10,194,205 / 2.52%
Persian	7,784,865 / 1.92%
German	6,579,992 / 1.62%
Other	5,282,717 / 1.30%
Turkish	4,911,893 / 1.21%
Vietnamese	4,077,844 / 1.01%
Polish	3,614,213 / 0.89%
Chinese	3,521,811 / 0.87%
Thai	3,243,795 / 0.80%
Japanese	2,502,148 / 0.62%
Dutch	1,946,115 / 0.48%
Ukrainian	1,204,873 / 0.30%
Romanian	1,204,873 / 0.30%
Hungarian	1,112,066 / 0.27%
Arabic (Egyptian)	1,019,258 / 0.25%
Czech	834,049 / 0.21%
Korean	648,840 / 0.16%
Slovak	648,840 / 0.16%
Swedish	556,033 / 0.14%
Danish	556,033 / 0.14%
Hebrew	556,033 / 0.14%
Greek	463,226 / 0.11%

Audience Brand Affinity

Walt Disney

7.95%

Apple

6.52%

Starbucks

5.61%

Nike

4.24%

Trip

3.26%

Audience Brand Affinity

Brand	Followers	Followers affinity
Walt Disney	32,231,666 / 7.95%	0.97
Apple	26,419,259 / 6.52%	0.64
Starbucks	22,720,749 / 5.61%	1.26
Nike	17,172,579 / 4.24%	0.85
Trip	13,209,832 / 3.26%	0.72
Adidas	12,945,595 / 3.19%	0.79
Netflix	12,681,358 / 3.13%	0.90
DC Entertainment	10,832,103 / 2.67%	0.78
Justin Bieber	10,567,866 / 2.61%	3.06
Marvel Entertainment	7,661,662 / 1.89%	0.77
Zara	6,868,950 / 1.69%	1.08
Honda	6,604,713 / 1.63%	0.65
GoPro	6,076,239 / 1.50%	0.91
Travelgram	6,076,239 / 1.50%	0.58
Amazon	5,548,170 / 1.37%	0.49
Chanel	5,548,170 / 1.37%	1.17
Marvel	5,548,170 / 1.37%	0.81
MAC Cosmetics	5,283,933 / 1.30%	1.06
Vans	5,019,696 / 1.24%	0.84
Gucci	4,755,458 / 1.17%	0.78
HBO	4,755,458 / 1.17%	0.93
McDonald's	4,755,458 / 1.17%	0.95
Nutella	4,491,221 / 1.11%	0.59
Star Wars	4,491,221 / 1.11%	0.50
musical.ly	4,491,221 / 1.11%	1.15
Yamaha	4,491,221 / 1.11%	0.71
Converse	4,226,984 / 1.04%	0.93
Mercedes-Benz	4,226,984 / 1.04%	0.61
Nikon	4,226,984 / 1.04%	0.57
Pokemon	4,226,984 / 1.04%	0.48
Prada	4,226,984 / 1.04%	1.18
Walmart	4,226,984 / 1.04%	1.08
PlayStation	4,226,984 / 1.04%	0.62
Vogue	4,226,984 / 1.04%	1.39
Canon	3,962,747 / 0.98%	0.41
Ford	3,698,510 / 0.91%	0.64
NBA	3,698,510 / 0.91%	1.02
Polaroid	3,698,510 / 0.91%	1.02
Puma	3,698,510 / 0.91%	1.17
Christian Dior	3,434,678 / 0.85%	0.85
H&M	3,434,678 / 0.85%	1.10
Pepsi	3,434,678 / 0.85%	1.43
Samsung Group	3,434,678 / 0.85%	0.45
Louis Vuitton	3,170,441 / 0.78%	0.87
Spotify Music	3,170,441 / 0.78%	0.41
Toyota	3,170,441 / 0.78%	0.37
Volkswagen	3,170,441 / 0.78%	0.50
WWE	3,170,441 / 0.78%	0.75
Universal	3,170,441 / 0.78%	1.08
SheInside	3,170,441 / 0.78%	1.42
NYX Cosmetics	3,170,441 / 0.78%	1.51
shein	3,170,441 / 0.78%	1.77
Anastasia Beverly Hills	2,906,204 / 0.72%	1.32
Audi	2,906,204 / 0.72%	0.45
BMW	2,906,204 / 0.72%	0.32
National Geographic	2,906,204 / 0.72%	0.79
Guess	2,641,966 / 0.65%	1.25
BBC	2,377,729 / 0.59%	1.30
Chevrolet	2,377,729 / 0.59%	0.38
Coca-Cola	2,377,729 / 0.59%	0.55
Ferrari	2,377,729 / 0.59%	0.64
FIFA	2,377,729 / 0.59%	0.80
Google	2,377,729 / 0.59%	0.36
Lamborghini	2,377,729 / 0.59%	0.53
Tiffany & Co	2,377,729 / 0.59%	0.73
Xbox	2,377,729 / 0.59%	0.62
Grand Theft Auto	2,377,729 / 0.59%	1.05
Beats Electronics	2,377,729 / 0.59%	0.73
ABC	2,113,492 / 0.52%	3.23
Bellagio	2,113,492 / 0.52%	1.20
Calvin Klein	2,113,492 / 0.52%	1.17
Dr. Martens	2,113,492 / 0.52%	1.94
Maybelline	2,113,492 / 0.52%	0.89
Nintendo	2,113,492 / 0.52%	0.54
Nissan	2,113,492 / 0.52%	0.38
Pandora	2,113,492 / 0.52%	0.68
Porsche	2,113,492 / 0.52%	0.45
Sony	2,113,492 / 0.52%	0.55
SoundCloud	2,113,492 / 0.52%	0.57
Subaru	2,113,492 / 0.52%	0.59
Target	2,113,492 / 0.52%	1.34
Tarte Cosmetics	2,113,492 / 0.52%	1.35
Under Armour	2,113,492 / 0.52%	1.72
UFC	2,113,492 / 0.52%	1.01
Supreme	2,113,492 / 0.52%	0.68
Gymshark	2,113,492 / 0.52%	1.33

Audience Interest Affinity

Friends, Family & Relationships

35.92%

Clothes, Shoes, Handbags & Accessories

30.25%

Camera & Photography

26.60%

Travel, Tourism & Aviation

24.77%

Restaurants, Food & Grocery

24.38%

Interest	Followers	Followers affinity
Friends, Family & Relationships	145,570,362 / 35.92%	1.48
Clothes, Shoes, Handbags & Accessories	122,585,376 / 30.25%	1.23
Camera & Photography	107,790,526 / 26.60%	1.23
Travel, Tourism & Aviation	100,393,101 / 24.77%	1.30
Restaurants, Food & Grocery	98,808,084 / 24.38%	1.08
Toys, Children & Baby	97,751,135 / 24.12%	1.30
Music	96,430,354 / 23.79%	1.55
Beauty & Cosmetics	88,768,693 / 21.90%	1.46
Television & Film	85,070,183 / 20.99%	1.30
Sports	72,124,588 / 17.80%	1.16
Pets	66,048,349 / 16.30%	1.13
Cars & Motorbikes	61,820,960 / 15.25%	1.07
Art & Design	59,971,705 / 14.80%	0.94
Coffee, Tea & Beverages	56,537,432 / 13.95%	1.39
Fitness & Yoga	54,952,009 / 13.56%	1.24
Wedding	54,687,772 / 13.49%	1.43
Electronics & Computers	52,310,043 / 12.91%	0.96
Shopping & Retail	38,572,142 / 9.52%	1.05
Activewear	35,665,938 / 8.80%	1.38
Healthy Lifestyle	35,137,464 / 8.67%	0.93
Beer, Wine & Spirits	34,345,158 / 8.47%	1.16
Luxury Goods	30,382,005 / 7.50%	1.29
Gaming	24,305,766 / 6.00%	0.99
Jewellery & Watches	19,021,834 / 4.69%	0.99
Home Decor, Furniture & Garden	16,908,342 / 4.17%	0.82
Healthcare & Medicine	10,303,628 / 2.54%	1.10
Business & Careers	10,039,391 / 2.48%	0.60

Audience lookalikes

@arianagrande

Ariana Grande

@mileycyrus

Miley Cyrus

@justinbieber

Justin Bieber

Influencers	Engagements	Followers
@arianagrande	3,322,627	363,054,338
@mileycyrus	1,241,990	202,460,839
@justinbieber	4,167,946	283,460,197
@taylorswift	4,784,167	251,707,257
@ddlovato	646,789	151,725,063
@katyperry	318,145	195,053,499
@kendalljenner	3,762,113	281,570,833
@kyliejenner	6,064,207	384,034,424
@jlo United States	1,115,084	239,363,016
@beyonce	3,848,446	302,434,200
@camila_cabello	1,538,922	66,854,771
@kimkardashian United States	2,070,257	350,166,234
@nickiminaj	1,155,827	214,534,589
@gigihadid	1,398,865	77,503,119
@vanessahudgens	425,234	49,099,492
@khloekardashian	0	303,507,156
@shawnmendes	1,927,687	71,748,181
@shakira	3,402,607	85,180,719
@haileybieber	2,018,263	49,343,037
@badgalriri	6,228,968	147,128,155
@caradelevingne	899,918	42,885,317
@zendaya United States	7,502,029	173,022,985
@emmawatson	574,090	70,236,910
@ladygaga	1,547,066	54,497,140
@kourtneykardash	1,388,181	218,158,578
@rarebeauty	88,448	5,246,736
@justintimberlake United States	811,124	68,905,332
@teddysphotos	286,203	42,913,054
@cheapcalls	77	3,979
@zayn	3,507,674	48,857,958

Posts

Violet chemistry

I deleted this one time because I thought maybe it was too much but eh (taking a break from social)

TBT to blondie sel. Summers coming! So many exciting things coming!

Wishing I could hug all 400 million of you 🤍

Dear younger me, please don’t be afraid to ask for help.❤️

Today is International Women’s Day and I want each of us to be gentler to ourselves. Write your younger self a @RareBeauty #rarereminder and stick it on your mirror to remind yourself that you deserve the world. Love you.

I have no caption. Just a regular day at work. @onlymurdershulu

Texas girl at heart. Cali girl for fun and NY gal for the real. Grateful, thankful and blessed lady!

Press day for @hotelt. Who’s going to watch January 14 on @amazonprimevideo?

30, nerdy and worthy

I liked my hair back then.. should I do it again?

Mar 21, 2023 21:19

I have no caption. Just a regular day at work. @onlymurdershulu

Wishing I could hug all 400 million of you 🤍

Violet chemistry

Texas girl at heart. Cali girl for fun and NY gal for the real. Grateful, thankful and blessed lady!

So @ijessewilliams is killing it on season 3 guys.. @onlymurdershulu @hulu

get ready with me to do…absolutely nothing 🤪
Head over to @rarebeauty’s YouTube channel to see new my spring #rareroutine. I had a lot of fun with this one

@connarfranklin is getting married! So happy ♥️

I deleted this one time because I thought maybe it was too much but eh (taking a break from social)

Nothing, absolutely nothing like a sisters love. Until they steal your clothes, make up and skin products but whatever she cute 🥰

So happy to see so many people loving my @OurPlace collection. Don’t forget 10% from all profits will be donated to expanding mental health services with @RareBeauty’s Rare Impact Fund

FINALLY can share my collection with @ourplace!

It’s a celebration of all ways we cook- as beginners or experts, perfectly or imperfectly, messily and joyously. Our Place is immigrant and women-owned, rooted in building a bigger table.

We’ll be donating 10% from all profits to expand mental health services with @rarebeauty’s Rare Impact Fund. Time to get cooking!

@serendipity3nyc is finally reopening on July 9! Since I won’t be there in person- I decided to make my own Frozen Hot Chocolate at home. The mix and our amazing @serendipitybrands ice cream pints are available at the link in my bio

New @puma Cali Star Metallic ✨ Coming Soon!

@PUMA Suedes 🖤 🎄 #ForAllTime

I grew up going to the iconic @serendipity3nyc restaurant so I couldn’t be more excited to join the ownership team. In honor of the release of ICE CREAM with @blackpinkofficial , I created Cookies and Cream Remix… made with pink vanilla ice cream as a nod to the girls!

In the yard, in my @PUMA unity shoes clearly 😊

Puma fam. In my Cali Sport. @pumasportstyle ❤

LQDCELL Shatter 👟👟 by @pumasportstyle ❤️

Living in my Cali Bolds for summer. @pumasportstyle

All @Coach combo -biker jacket and butterfly parker bag #CoachNY

Been working hard on a new collection with my @PUMA fam. Launches today ✈️ #SGxPUMA

Life’s a beach. Cali Exotic by @pumasportstyle.

Loving my new Dreamer @Coach bag. #CoachNY

New season. New Parker. Same @Coach Fam. #CoachNY

Back on set with @PUMA. Always in my Cali. @pumasportstyle

Lots to look forward to in 2019. I can’t wait to share the projects I’ve been working on with you. The first one is here: Cali 👟 BY @pumasportstyle

Just another day with @stuartvevers at the @Coach office. Guys- my collection is out now! Link in bio. #CoachxSelena #notperfectalwaysme

Hey fam- It’s almost here! First look at my new campaign. My exclusive @Coach clothing collection drops in a couple weeks. #CoachxSelena #CoachNY

#California life @puma

Striking a pose in the new @puma Defy Mid. #DoYou

Introducing DEFY- my latest campaign with @PUMA. #DoYou

Photo wall opportunity with the Parker bag #CoachNY @stuartvevers

Fam, my second collection for @coach is going to include clothes! So grateful I got to work on this with @stuartvevers. Can’t wait to show you this fall. #CoachxSelena #CoachNY

get ready with me to do…absolutely nothing 🤪
Head over to @rarebeauty’s YouTube channel to see new my spring #rareroutine. I had a lot of fun with this one

To celebrate the final episodes of Selena + Chef Season 1 on @hbomax and the release of ICE CREAM, I made a little extra recipe... @serendipity3nyc @serendipitybrands Sundae! 🍨

Fridge & Freezer Tour

I could cry 😭 season 3 is coming!

Every breath, a breakthrough. In honor of #WorldMentalHealthDay I wanted to share the trailer for my documentary Selena Gomez: My Mind & Me. November 4 on @AppleTVPlus

My new documentary Selena Gomez: #MyMindAndMe directed by @AlekKeshishian is out now on @AppleTVPlus. I hope that telling my story can help others tell their own.

IT’S HERE!! @rarebeauty is now available only @sephora, @sephoracanada, @sephoramx #sephorainjcp and RareBeauty.com. I’m so excited for you to finally try it!

I’ve been working on @rarebeauty for two years now, it’s something I’m really proud of -can’t believe I finally get to share it with you. Coming THIS Thursday, September 3rd, at 12AM ET... only at @sephora , @sephoracanada , @sephoramx and RareBeauty.com. #sephorainjcp