selenagomez
Selena Gomez
Verified
@selenagomez
Influencer
425.8M

Followers

0.87%
36K

Avg Comments

1.58%

Engagement Rate

selenagomez
median
6.7M

Avg Likes

-37.86%
33.8M

Avg Reels Plays

Followers
0.87%
this month

Following
-1.20%
this month

Likes

Engagements spread for last posts

Popular #

#letswondermind
#mymindandme
#doodleforgoogle
#usekindwords
#hispanicheritagemonth
#artistspotlightstories
#googlepartner
#hoteltransylvania

Popular @

@rarebeauty
@sephora
@onlymurdershulu
@officialwondermind
@appletvplus
@kateyoung
@hungvanngo
@marissa_marino

Influencer Brand Affinity

Grammy Award Grammy Award
MTV MTV
Puma Puma
Sephora Sephora
Univision Univision

Influencer Interests

Television & Film Television & Film
Activewear Activewear
Music Music
Clothes, Shoes, Handbags & Accessories Clothes, Shoes, Handbags & Accessories
Beauty & Cosmetics Beauty & Cosmetics
Audience data

Summary

Quality Audience
283.6M 66%
Fake Followers
26%
Top Country
United States 17%
Top Sex
Female 59%
Top Age
18-24 41%

Credibility

73.39% (Can be improved)
0%
avatar
100%
Below Average: 0-60%
Average: 61-70%
Can be improved: 71-80%
Good: 81-90%
Excellent: 91-100%

Audience Reachability

86.96% of audience has less than 1,500 followings.

Audience Authenticity

66.6% of audience looks authentic.

Sex Split

Age and Sex Split

Location by Country

United States
17.84%
Brazil
8.14%
India
5.77%

Ethnicity

White / Caucasian
55.52%
Hispanic
17.92%
Asian
15.45%

Languages of Audience

English
46.98%
Spanish
15.13%
Portuguese
7.84%

Audience Brand Affinity

Walt Disney
Walt Disney
8.54%
Apple
Apple
7.58%
Nike
Nike
5.33%
Starbucks
Starbucks
4.43%
Trip
Trip
4.17%

Audience Interest Affinity

Friends, Family & Relationships
Friends, Family & Relationships
34.17%
Clothes, Shoes, Handbags & Accessories
Clothes, Shoes, Handbags & Accessories
29.42%
Restaurants, Food & Grocery
Restaurants, Food & Grocery
25.56%
Toys, Children & Baby
Toys, Children & Baby
25.50%
Travel, Tourism & Aviation
Travel, Tourism & Aviation
24.92%

Audience lookalikes

Ariana Grande
@arianagrande

Ariana Grande

Miley Cyrus
@mileycyrus

Miley Cyrus

Justin Bieber
@justinbieber

Justin Bieber

Posts
Post
Mar 13, 2023 23:31

Violet chemistry

Likes
25,919,150
Comments
356,791
Post
Mar 26, 2023 15:45

TBT to blondie sel. Summers coming! So many exciting things coming!

Likes
22,609,586
Comments
187,765
Post
Feb 23, 2023 02:32

I deleted this one time because I thought maybe it was too much but eh (taking a break from social)

Likes
21,114,685
Comments
268,273
Post
Mar 19, 2023 14:52

Wishing I could hug all 400 million of you 🤍

Likes
18,060,607
Comments
186,302
Post
Mar 08, 2023 20:34

Dear younger me, please don’t be afraid to ask for help.❤️
 
Today is International Women’s Day and I want each of us to be gentler to ourselves. Write your younger self a @RareBeauty #rarereminder and stick it on your mirror to remind yourself that you deserve the world. Love you.

Likes
18,018,993
Comments
128,160
Post
Mar 21, 2023 21:19

I have no caption. Just a regular day at work. @onlymurdershulu

Likes
15,261,452
Comments
92,542
Post
Apr 15, 2023 03:16

Likes
14,310,433
Comments
127,948
Post
Mar 02, 2023 16:55

Texas girl at heart. Cali girl for fun and NY gal for the real. Grateful, thankful and blessed lady!

Likes
13,830,165
Comments
88,652
Post
Apr 02, 2023 20:24

Thank you bestie for having me and my sissy transport into your mystical, euphoric and special world. Proud to know you! love you forever and always

Likes
12,422,403
Comments
43,515
Post
Mar 27, 2023 13:01

Meet my new @RareBeauty Soft Pinch Tinted Lip Oil. It’s not your traditional lip oil – it’s an innovative lip jelly that transforms into a lightweight oil giving your lips the perfect pinch of color and shine. I love how comfy it feels – it’s never sticky.  
 
Available 3/30 at 12AM PT or shop it early only on the @Sephora app on 3/29 at 12AM PT.

Likes
11,099,215
Comments
46,988
Post
Jul 07, 2023 21:39

Likes
8,318,022
Comments
25,280
Post Video
Jul 06, 2023 04:00

My new @RareBeauty collection has arrived at @Sephora and RareBeauty.com. 
​
I’ve been wearing it for a while now and I love how easy everything is to use - these are my new must-haves.

This collection is something I’m really proud of and I can’t wait to see all of your looks! ❤️

Likes
1,299,638
Comments
10,163
Plays
22,843,716
Post
Jul 02, 2023 01:20

This man has changed my life forever. Rema, thank you for choosing me to be apart of one of the biggest songs in the world. Love you forever. @heisrema

Likes
9,545,118
Comments
59,856
Post
Jun 30, 2023 19:51

@dolceglow tan before I tan ☀️

Likes
8,493,136
Comments
57,256
Post
Jun 30, 2023 04:28

A little Versace/Dua moment 🦋

Likes
4,587,882
Comments
23,880
Post
Jun 28, 2023 15:31

New @rarebeauty 🤍🙏🏼

Likes
2,745,591
Comments
18,821
Post
Jun 28, 2023 13:00

Check out my new @RareBeauty fall collection: All of the Above Weightless Eyeshadow Stick, Perfect Strokes Longwear Gel Eyeliner, and Brow Harmony Precision Pencil. It's creamy, longwearing, and perfect to take your look from day to night. 

This collection is all about self-expression and self-acceptance. It’s not about how you look but how you see yourself. Love what you see. ❤️ 

I’m so excited for you to try it – you can shop it only at @sephora on 7/6!

Likes
3,759,162
Comments
17,495
Post
Jun 28, 2023 05:00

Some of my favorite people.. Only Murders In the Building season 3 is coming august 8th!!!! @hulu @onlymurdershulu

Likes
4,860,864
Comments
19,496
Post
Jun 23, 2023 18:36

New @rarebeauty coming soon…

Likes
6,930,293
Comments
42,835
Post
Jun 23, 2023 01:51

Thank you Paris for being a home to me for two months! I loved every moment. Working on this film has completely changed my life. I can’t wait to share more soon! Love you all 🤍

Likes
9,919,548
Comments
27,051
Post
May 25, 2022 16:08

So happy to see so many people loving my @OurPlace collection. Don’t forget 10% from all profits will be donated to expanding mental health services with @RareBeauty’s Rare Impact Fund

Likes
3,303,645
Comments
18,012
Post
May 12, 2022 13:45

FINALLY can share my collection with @ourplace!

It’s a celebration of all ways we cook- as beginners or experts, perfectly or imperfectly, messily and joyously. Our Place is immigrant and women-owned, rooted in building a bigger table.

We’ll be donating 10% from all profits to expand mental health services with @rarebeauty’s Rare Impact Fund. Time to get cooking!

Likes
3,404,706
Comments
21,727
Post
Jul 08, 2021 00:03

@serendipity3nyc is finally reopening on July 9! Since I won’t be there in person- I decided to make my own Frozen Hot Chocolate at home. The mix and our amazing @serendipitybrands ice cream pints are available at the link in my bio

Likes
3,759,089
Comments
30,280
Post
Jan 23, 2021 16:00

New @puma Cali Star Metallic ✨ Coming Soon!

Likes
6,038,969
Comments
64,025
Post
Dec 01, 2020 14:00

@PUMA Suedes 🖤 🎄 #ForAllTime

Likes
4,852,199
Comments
37,819
Post Video
Aug 24, 2020 16:04

I grew up going to the iconic @serendipity3nyc restaurant so I couldn’t be more excited to join the ownership team. In honor of the release of ICE CREAM with @blackpinkofficial , I created Cookies and Cream Remix… made with pink vanilla ice cream as a nod to the girls!

Likes
2,984,139
Comments
26,252
Views
12,874,042
Post
Jul 13, 2020 01:52

In the yard, in my @PUMA unity shoes clearly 😊

Likes
7,216,108
Comments
53,008
Post
Nov 12, 2019 17:19

Puma fam. In my Cali Sport. @pumasportstyle ❤

Likes
4,991,348
Comments
22,574
Post
Aug 07, 2019 15:31

LQDCELL Shatter 👟👟 by @pumasportstyle ❤️

Likes
5,150,858
Comments
32,169
Post
Jun 26, 2019 18:53

Living in my Cali Bolds for summer. @pumasportstyle

Likes
6,329,173
Comments
61,164
Post
May 24, 2019 19:15

All @Coach combo -biker jacket and butterfly parker bag #CoachNY

Likes
3,965,138
Comments
39,511
Post
May 15, 2019 14:58

Been working hard on a new collection with my @PUMA fam. Launches today ✈️ #SGxPUMA

Likes
5,619,626
Comments
37,637
Post Video
Apr 04, 2019 15:12

Life’s a beach. Cali Exotic by @pumasportstyle.

Likes
4,739,190
Comments
39,429
Views
2,286,899
Post
Mar 30, 2019 18:52

Loving my new Dreamer @Coach bag. #CoachNY

Likes
4,510,234
Comments
44,836
Post
Mar 21, 2019 19:02

New season. New Parker. Same @Coach Fam. #CoachNY

Likes
6,354,639
Comments
81,743
Post
Feb 14, 2019 19:08

Back on set with @PUMA. Always in my Cali. @pumasportstyle

Likes
6,262,500
Comments
68,741
Post
Jan 15, 2019 17:01

Lots to look forward to in 2019. I can’t wait to share the projects I’ve been working on with you. The first one is here: Cali 👟 BY @pumasportstyle

Likes
7,746,081
Comments
84,807
Post Video
Aug 31, 2018 00:59

Just another day with @stuartvevers at the @Coach office. Guys- my collection is out now! Link in bio. #CoachxSelena #notperfectalwaysme

Likes
1,924,965
Comments
26,984
Views
6,215,391
Post
Aug 08, 2018 14:36

Hey fam- It’s almost here! First look at my new campaign. My exclusive @Coach clothing collection drops in a couple weeks. #CoachxSelena #CoachNY

Likes
6,395,049
Comments
64,045
Post
Aug 02, 2018 14:11

#California life @puma

Likes
8,148,789
Comments
71,046
Post
Jul 12, 2018 14:37

Striking a pose in the new @puma Defy Mid. #DoYou

Likes
7,507,348
Comments
77,358
Post
May 31, 2018 14:40

Introducing DEFY- my latest campaign with @PUMA. #DoYou

Likes
7,662,378
Comments
52,093
Post
Mar 30, 2018 19:22

Photo wall opportunity with the Parker bag #CoachNY @stuartvevers

Likes
5,429,040
Comments
56,192
Post
Mar 13, 2018 02:14

Fam, my second collection for @coach is going to include clothes! So grateful I got to work on this with @stuartvevers. Can’t wait to show you this fall. #CoachxSelena #CoachNY

Likes
3,052,268
Comments
51,033
Post Video
Feb 27, 2023 17:07

get ready with me to do…absolutely nothing 🤪 ​
Head over to @rarebeauty’s YouTube channel to see new my spring #rareroutine. I had a lot of fun with this one

Likes
9,176,077
Comments
103,767
Plays
103,886,806
Post Video
Aug 27, 2020 19:43

To celebrate the final episodes of Selena + Chef Season 1 on @hbomax and the release of ICE CREAM, I made a little extra recipe... @serendipity3nyc @serendipitybrands Sundae! 🍨

Likes
7,604,888
Comments
40,509
Plays
75,303,056
Views
47,632,737
Post Video
Aug 05, 2020 01:08

Fridge & Freezer Tour

Likes
8,128,673
Comments
48,264
Plays
71,959,131
Views
42,915,309
Post Video
Jan 17, 2023 21:11

I could cry 😭 season 3 is coming!

Likes
4,075,204
Comments
39,140
Plays
59,505,712
Post Video
Oct 10, 2022 12:45

Every breath, a breakthrough. In honor of #WorldMentalHealthDay I wanted to share the trailer for my documentary Selena Gomez: My Mind & Me. November 4 on @AppleTVPlus

Likes
4,118,463
Comments
73,280
Plays
55,715,250
Post Video
Nov 04, 2022 01:00

My new documentary Selena Gomez: #MyMindAndMe directed by @AlekKeshishian is out now on @AppleTVPlus. I hope that telling my story can help others tell their own.

Likes
2,836,723
Comments
22,121
Plays
53,431,256
Post Video
Sep 03, 2020 04:00

IT’S HERE!! @rarebeauty is now available only @sephora, @sephoracanada, @sephoramx #sephorainjcp and RareBeauty.com. I’m so excited for you to finally try it!

Likes
3,637,702
Comments
15,976
Plays
43,728,172
Views
19,882,477
Post Video
Aug 31, 2020 15:31

I’ve been working on @rarebeauty for two years now, it’s something I’m really proud of -can’t believe I finally get to share it with you. Coming THIS Thursday, September 3rd, at 12AM ET... only at @sephora , @sephoracanada , @sephoramx and RareBeauty.com. #sephorainjcp

Likes
3,915,636
Comments
17,811
Plays
42,868,457
Views
15,160,186
Post Video
Sep 20, 2022 16:19

My Mind & Me.
We don’t get along sometimes and it gets hard to breathe…
But I wouldn’t change my life.
Out November 4 @appletvplus @alekkeshishian

Likes
2,615,848
Comments
121,208
Plays
39,174,793
Post Video
Dec 03, 2020 15:00

I’m sharing my foundation routine over on @RareBeauty’s YouTube channel! Head over to youtube.com/rarebeauty to watch it.

Likes
3,656,489
Comments
33,433
Plays
37,762,558
Views
19,979,279